Innovation is on the lips of all strategic leaders and all not-strategic leaders. If we look back at the figures worldwide about the increase of Internet connections and the increase of mobile phone connections, even in Africa or Latin America; we know innovation is not any longer something you can do or something you chose. If you do not innovate you will run out of business, unless you have good traditional craftsmanship products. One thing is four sure: in our hyper-fast information driven world, good traditional values are cornerstones of trust. For all the other stuff we must be continuously focused on the sustainability and effectiveness of our client approaches.
It is not that products and services are changing rapidly, it is the fact that they can be reached in complete new ways, that they can be produced in complete new ways and that the information about these facts uses new ways. These factors can change the character of product.
The techniques of making products or services are most of the time creations of intelligent designers dealing with visions and imagination on the one hand and technical limitations to that vision and imagination on the other hand.
Products and services are answers to real needs or desires of people like you and me or are strong new imaginations of new human needs or experiences, or put in another way are incentives for new needs and desire. All these new and old desires and needs are part of the rich "human experience".
The discussion is of course always legitimate about the question; if a certain product, services or (nowadays) application factually serves a real need, an authentic need or ultimately a good need. This debate is ongoing since Plato. ...
The same holds for the television, which generated a need that did not exist before. Although you can say that we had visual needs and we - human creatures - have very strong visual reward systems in our neurological system. The television awakened a visual reward system that was potential present, but evoked and satisfied by the apparatus. It was not an authentic need, but it generated a strong desire and still does to a lot of people. ...
If we look for another need, our need to move, to transport ourselves, to travel; the change of the way of moving from horse riding to flying with planes, is paramount.
The human desire is not originally aimed at flying, but its existence is a perfect match on the cultural and physical needs we have. We want to move on, like nomads and we want to settle down, both genetic engraved drivers that constitute our system. Any innovation of the experience of traveling can count on these inclinations. You can travel fast to exotic places, but you want to feel at settled.
All the examples are nice from the perspective of the contraposition between real needs and artificial needs, or as Rousseau would put it between human needs and alienated needs. ...
Here is where innovation start, innovation is mostly connected with changing old products and services into new varieties or into better qualities of higher level. But if we look at the examples, we can easily say that innovation has to do with the way we create our needs and the way we validate our way of satisfactions. ...
Of course comes on all these levels the critical question: what is a good innovation, or what are the criteria to measure the value of an innovation?
There are of course different forms of innovations: we just innovate the product, the service, the process, the producer- client relation, the price, the image, the marketing, the business concept or do we innovate the experience related to the original product? Some innovations were really small in the concept but huge in their output. ...
Socratic Innovation
As we see that the scope and dimension of innovation are not or should not be limited, the methods to reach good innovations should be limitless in the creative sense. There are a lot of very expensive managerial systems to trigger innovation. These fixed systems do not serve because they were always constructed in the world preceding the innovation, they will always try the old paradigm to create new concepts, which is contradictory. Or at least it will ignore fissures in the old paradigm.
A real innovation strategy is one which incorporate paradigm switches from any levels. This can also mean a switch on the creation of human desire or human experience. ...
To deal with such a demand we need the possibility of reframing completely old concepts, the only honest tool is the Socratic discourse method. It can make fruit of millions of ideas and concepts ever surged in whatever context, so in the domain of the rich Socratic context, every person gets back the chance of testing his or hers most strange, normal or personal idea. The total ocean of ideas is the most open domain to deliver creative open innovation. Every other discipline is stuck to its paradigm; the Socratic paradigm is that we can explore a lot of paradigms.
By Humberto Schwab, Philosopher
Director, Club of Amsterdam
Thursday, March 24, 2011
Lire le blog http://clubofamsterdam.blogspot.com/
It is not that products and services are changing rapidly, it is the fact that they can be reached in complete new ways, that they can be produced in complete new ways and that the information about these facts uses new ways. These factors can change the character of product.
The techniques of making products or services are most of the time creations of intelligent designers dealing with visions and imagination on the one hand and technical limitations to that vision and imagination on the other hand.
Products and services are answers to real needs or desires of people like you and me or are strong new imaginations of new human needs or experiences, or put in another way are incentives for new needs and desire. All these new and old desires and needs are part of the rich "human experience".
The discussion is of course always legitimate about the question; if a certain product, services or (nowadays) application factually serves a real need, an authentic need or ultimately a good need. This debate is ongoing since Plato. ...
The same holds for the television, which generated a need that did not exist before. Although you can say that we had visual needs and we - human creatures - have very strong visual reward systems in our neurological system. The television awakened a visual reward system that was potential present, but evoked and satisfied by the apparatus. It was not an authentic need, but it generated a strong desire and still does to a lot of people. ...
If we look for another need, our need to move, to transport ourselves, to travel; the change of the way of moving from horse riding to flying with planes, is paramount.
The human desire is not originally aimed at flying, but its existence is a perfect match on the cultural and physical needs we have. We want to move on, like nomads and we want to settle down, both genetic engraved drivers that constitute our system. Any innovation of the experience of traveling can count on these inclinations. You can travel fast to exotic places, but you want to feel at settled.
All the examples are nice from the perspective of the contraposition between real needs and artificial needs, or as Rousseau would put it between human needs and alienated needs. ...
Here is where innovation start, innovation is mostly connected with changing old products and services into new varieties or into better qualities of higher level. But if we look at the examples, we can easily say that innovation has to do with the way we create our needs and the way we validate our way of satisfactions. ...
Of course comes on all these levels the critical question: what is a good innovation, or what are the criteria to measure the value of an innovation?
There are of course different forms of innovations: we just innovate the product, the service, the process, the producer- client relation, the price, the image, the marketing, the business concept or do we innovate the experience related to the original product? Some innovations were really small in the concept but huge in their output. ...
Socratic Innovation
As we see that the scope and dimension of innovation are not or should not be limited, the methods to reach good innovations should be limitless in the creative sense. There are a lot of very expensive managerial systems to trigger innovation. These fixed systems do not serve because they were always constructed in the world preceding the innovation, they will always try the old paradigm to create new concepts, which is contradictory. Or at least it will ignore fissures in the old paradigm.
A real innovation strategy is one which incorporate paradigm switches from any levels. This can also mean a switch on the creation of human desire or human experience. ...
To deal with such a demand we need the possibility of reframing completely old concepts, the only honest tool is the Socratic discourse method. It can make fruit of millions of ideas and concepts ever surged in whatever context, so in the domain of the rich Socratic context, every person gets back the chance of testing his or hers most strange, normal or personal idea. The total ocean of ideas is the most open domain to deliver creative open innovation. Every other discipline is stuck to its paradigm; the Socratic paradigm is that we can explore a lot of paradigms.
By Humberto Schwab, Philosopher
Director, Club of Amsterdam
Thursday, March 24, 2011
Lire le blog http://clubofamsterdam.blogspot.com/
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